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SearchCap: The Day In Search, February 5, 2009

SearchCap: The Day In Search, February 5, 2009 by Barry Schwartz Search Marketing Expo - SMX West: Last Chance to Save $200! Less than one week left until SMX West kicks off on Tuesday, Feb 10th in Santa Clara. Don't miss out on the Outstanding Content, Prestigious Keynotes and Unrivaled Community that SMX delivers. Save $200 by registering by February 9th. REGISTER TODAY online or call (877) 242-5242. Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Books Search Goes Mobile The Google Books Blog announced they have now created a mobile version of Google Books. If you have an iPhone or Android phone just navigate your mobile browser to http://books.google.com/m to start using Google Book search on your mobile device. There are many differences between the mobile version and the regular version. The most obvious is the look and feel, but the biggest technological difference, as Google explains, is the use of OCR technology. Google Book Search typically shows scans of the page, but if you view the book on a mobile device, they will try … Newspaper Publishers & The Video SEO Opportunity Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure - my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all Grant’s. Not a day goes by where we don’t read about evaporating print and classified advertising dollars, learn about significant lay-offs, or struggle to comprehend the magnitude of financial stress that the newspaper industry is under. But for all of its gloom-and-doom, the … The Answer To All SEO Your Questions! I recently appeared on Vanessa Fox’s new Webmaster Radio show, “Office Hours” where we discussed some of the simple things business owners can do to increase search traffic to their website, but which are often neglected. During the show, Vanessa answered a bunch of frequently asked questions, and her answers often started out with something like, “People don’t like it when I say this, but there are no specific numbers or formulas for that, because it depends on a variety of factors to determine relevancy.” I know exactly what she’s talking about and was glad to hear her answer the … Last Call: SMX West Next Week. Register Now! Juggling multiple projects testing your multi-tasking skills? Time to move this to the top of the to-do list; you’ll be glad you did. Register today for Search Marketing Expo - SMX West in Santa Clara, CA and join search marketers from nearly 1000 companies who will attend SMX West. But don’t delay - your chance to save $200 off an All Access Pass runs out on February 9th. Still need info? More than 50 sessions. See the agenda Look who’s speaking… Google Continues AdWords Product PlusBox Yesterday, at the Search Engine Roundtable, I wrote about Google’s AdWords Product PlusBox. The Product PlusBox has been a limited test since November 2007, but it seems like Google has expanded the test. I asked Google about this and they told me it is still a limited beta to test how effective this is as a way of engaging potential customers for advertisers. I wouldn’t be surprised if most of you can replicate the Product PlusBox right now by searching on mens or luggage or hard drives. If you can’t see it, … Search News From Around The Web: Applications & Portal Features Google’s Cloud: 8 Key Questions, PC Magazine Google Chrome Extensions Coming Out by May!, Nick.pro IBM pitches in on Google Health, News.com Is Wonderwall Gonna Be the One That Saves MSN?, AllThingsD by Kara Swisher Offline Google Calendar, Google Operating System Local, Maps & Mobile Android: One Multitasking Operating System, BusinessWeek Letting Google Take Your Pulse, Forbes Marchex Optimizes Profiles for Mobile, Screenwerk Microsoft Smartphone Confirmed?, gigaom.com Mobile Restaurant Ordering (Finally) Hits The App Store, TechCrunch Paid Search & Contextual More Web Ads Improve Their Aim, Wall Street Journal Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks, PPC Hero How and When Mom and Pop Businesses Should Use PPC, PPC Hero More Google Adwords Beta Details, Search Marketing Communications Searching Job Search Online Fastest Growing Category, MediaPost Riza Berkan: The Search for Quality on the Web, AltSearchEngines hakia ScoopBar, Now Highlights Pages Found by Other Search Engines, Hakia Blog SEO & SEM A Makeover for Your Google Results, Wall Street Journal Small Yahoo Search Update Two Weeks Later?, Search Engine Roundtable Social Media Commercial Twitter spamming tool hits the market, ZDNet Video, Music & Image Search Embed Videos in Web Pages To Get On Google Universal Search, Digital Inspiration YouTube Adds Title and Rating to Embeds, mashable.com Web Analytics Web Analytics Tips & Tricks: Event Tracking Best Practices, Google Analytics Blog Recent Hot Items From Sphinn, Our Social News Sharing Site: Outsourcing SEO is About Trust Duplicate Content - Double Standards for Trusted Sites Three Degrees of Google Latitude Announcing the IM Charity Party at SMX West! Global Find and Replace In Wordpress using MySQL How To Make Blogging Work For Your Business 8 Twitter Networking Tips: From Online to In-the-Flesh A Makeover for Your Google Results 4 Ways to Promote Your Site on Facebook Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

Upcoming Search Marketing Expo events you won't want to miss: SMX West - February 10-12 SMX Search Analytics - March 31 - April 1 SMX Sydney - April 2-3 SMX Munich - April 22-23 SMX London - May 18-19 SMX Advanced - June 2-3 SMX Madrid - June 3-4 SMX Sao Paulo - August 4 SMX East - New York City - Oct. 5-7 Attend a Search Marketing Now Webcast - it's free! Upcoming webcasts: Understanding Google�s Quality Score: Myths and Misconceptions - Wednesday, February 18, 2009 - 1:00 PM EST Local Search: Opportunities for National Marketers - Wednesday, February 25, 2009 - 1:00 PM EST Interested in advertising or sponsoring Search Marketing Expo or Search Marketing Now webcasts? Contact us.

Robots and Optimize website

Many people think that a Google search on the Internet, if you search on Google. This is not the case. Google does not Search the Web, when you search.

Google uses robots known surfing the Internet. This robot is simple software, the analysis shows that the web sites on the Internet, and then stores the information in the database of Google. If you search on Google, you are in search of the database, the robot.

If you have high rankings on Google, you must ensure that the robot of Google, the information about your site, and robotics, good information on your site in the databases of Google.

1. Filing robots: Optimize website

It is not enough to optimize your site. You must optimize every page of your site. Optimizing your web pages for keywords in combination, however, that the robot Google sees your site, covering the topic Pages, the best way to optimize.

It takes some time on Google, but the result stands. There is no reference to the high ranking in Google. If you have a fast, very skeptical. you can hire seo experts for website optimization.

2. Provide robot: Optimize the structure of your site, page elements
The scanner does not mean that the web page, you can in your browser. Google plans robot HTML-code, and that all information on this code.

For this reason, you must ensure that the HTML code of your page contains all the right places, the robot Google information database Google.

Single Web page contains many elements that can be read by Google: a title, meta tags, tags, titles, links, keywords in the text, etc. These elements are in order and they must be key words for the density, the priority, when you click on Google for that keyword.

You must have Google exactly what he wants. If you want to know if your site is structured so you can use a Web site with any tool Optimizer. Many seo comapny providing dedicated linkbuilder or dedicated link building experts for your site to promote and optimize website.

3. Guide robots: optimizing the structure of the whole site

In addition to the structure of web pages, the structure of the site affect the ranking of your pages in Google,. One very important aspect is the site structure and navigation links. Your site should be simple, with links to each page on your site that you want the search engines.

If your website or bad, if not to all the pages on your site, then skip the robots, and these pages are not in research. If your website in Flash, or if you are on your page with the image, while Google's crawler will not be able to play a greater part of the content.

If you are as simple as possible for Google to index web pages, you get the best option. Configure your web pages little work, but it will help you position in Google, more customers and increase sales. You can hire dedicated seo experts to work on your site and fix all the issues to make the seo friendly website that will give targeted traffic to your site.