SearchCap: The Day In Search, February 5, 2009 by Barry Schwartz | 
Search Marketing Expo - SMX West:
Last Chance to Save $200! Less than one week left until SMX West kicks off on Tuesday, Feb 10th in Santa Clara. Don't miss out on the Outstanding Content, Prestigious Keynotes and Unrivaled Community that SMX delivers. Save $200 by registering by February 9th. REGISTER TODAY online or
call (877) 242-5242. | Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: - Google Books Search Goes Mobile
The Google Books Blog announced they have now created a mobile version of Google Books. If you have an iPhone or Android phone just navigate your mobile browser to http://books.google.com/m to start using Google Book search on your mobile device. There are many differences between the mobile version and the regular version. The most obvious is the look and feel, but the biggest technological difference, as Google explains, is the use of OCR technology. Google Book Search typically shows scans of the page, but if you view the book on a mobile device, they will try … - Newspaper Publishers & The Video SEO Opportunity
Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure - my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all Grant’s. Not a day goes by where we don’t read about evaporating print and classified advertising dollars, learn about significant lay-offs, or struggle to comprehend the magnitude of financial stress that the newspaper industry is under. But for all of its gloom-and-doom, the … - The Answer To All SEO Your Questions!
I recently appeared on Vanessa Fox’s new Webmaster Radio show, “Office Hours” where we discussed some of the simple things business owners can do to increase search traffic to their website, but which are often neglected. During the show, Vanessa answered a bunch of frequently asked questions, and her answers often started out with something like, “People don’t like it when I say this, but there are no specific numbers or formulas for that, because it depends on a variety of factors to determine relevancy.” I know exactly what she’s talking about and was glad to hear her answer the … - Last Call: SMX West Next Week. Register Now!
Juggling multiple projects testing your multi-tasking skills? Time to move this to the top of the to-do list; you’ll be glad you did. Register today for Search Marketing Expo - SMX West in Santa Clara, CA and join search marketers from nearly 1000 companies who will attend SMX West. But don’t delay - your chance to save $200 off an All Access Pass runs out on February 9th. Still need info? More than 50 sessions. See the agenda Look who’s speaking… - Google Continues AdWords Product PlusBox
Yesterday, at the Search Engine Roundtable, I wrote about Google’s AdWords Product PlusBox. The Product PlusBox has been a limited test since November 2007, but it seems like Google has expanded the test. I asked Google about this and they told me it is still a limited beta to test how effective this is as a way of engaging potential customers for advertisers. I wouldn’t be surprised if most of you can replicate the Product PlusBox right now by searching on mens or luggage or hard drives. If you can’t see it, … Search News From Around The Web: Applications & Portal Features Local, Maps & Mobile Paid Search & Contextual Searching SEO & SEM Social Media Video, Music & Image Search Web Analytics Recent Hot Items From Sphinn, Our Social News Sharing Site: |
